Innovation Adoption Curve Software Tool
The innovation adoption curve of Rogers is a prototype that classifies adopters of innovations into various categories,based on the idea that certain individuals are inevitably further open to adaptation than others.Is is also referred to as Multi-Step Flow judgment or Diffusion of Innovations Theory.The diffusion of innovations curve (innovation adoption curve) of Rogers is useful to remember that trying to promptly and massively convince the mass of a new controversial idea is useless.It makes more sense in dissertation circumstances to start with convincing innovators and early adopters first.Also the categories and percentages can be used as a first induction to estimate target groups for communication purposes.
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